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Ariel
The campaign is to promote the colour white for the Ariel detergent.
The campaign was developed in the Graphic Design BA (2007) under an academic briefing.
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Campaña para potenciar el color blanco de Ariel.
1.Todo es cuestión de matices. (Degradado de blancos)
2.Solo blanco (en el proprio paquete de Ariel)
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